Investor Update
Artalia Bayside · Bayside, WI
Contact investor@matterdevelops.com if you need access.
711 Lotti Avenue · Bayside, WI 53217 · Quarter III 2026
Milwaukee's North Shore — encompassing Bayside, Fox Point, Whitefish Bay, and Mequon — represents one of the most affluent and age-favorable submarkets in the region. With a median household income of $110,567 (3-mile radius), 11.82% of the population aged 75+, and no new full continuum development in over two decades, Artalia Bayside enters a deeply supply-constrained market.
Artalia Bayside will offer independent living, assisted living, and memory care within a newly constructed five-story building with underground parking and a central landscaped courtyard. Premium amenities include a two-story social and dining room, tearoom, golf simulator, health and fitness center, rooftop patio, and a secure outdoor courtyard for memory care. Operated by Koru Health (KMJV Operation).
Year 1 projects 43.3% occupancy during lease-up with NOI of $569K. By Year 2, stabilized occupancy of 90.9% drives NOI to $4.55M with a 50% operating margin. Year 3+ targets 94.5% occupancy and NOI of $5.7M — a 54.6% operating margin — supporting a projected sale at a conservative 7.5% cap rate in Year 7.
Artalia Bayside is positioned as a market leading senior living development in the North Shore market. IL rates of $2,738–$8,929/month, AL at $5,667–$9,727/month, and MC at $8,268–$10,068/month are supported by comparable communities in the trade area — many of which are 15–20+ years old and due for replacement-quality competition.
The name Artalia suggests a curated collection of art. Over time, our seniors have gathered the treasures that matter most — memories, friends, stories, even pieces of furniture or artwork — and that curation defines who we are. The Artalia brand honors those collections and invites every resident to bring the richness of their life experiences. Marketing materials, leasing website, and collateral are in development.
Artalia will benefit from experienced sales & marketing associate, Jenna Hamlin, a strong internal transfer from within our portfolio. Outreach to area physicians, hospital discharge planners, senior advisors, and referral networks is being established in advance of opening. The North Shore market is highly relationship-driven, and early pipeline development is a clear priority.
Artalia Bayside will be the first new full continuum of care community on Milwaukee's North Shore in over 20 years. Ten comparable communities within 6 miles average 15+ years of age. No direct new supply is in the pipeline. Premium new construction at a prestigious Bayside address creates a compelling product in a market ready for a new generation of senior living.
128 interest list leads have already been accumulated across IL, AL, and MC — a meaningful early result driven in part by the high-profile, visible OneNorth location adjacent to The Symphony luxury apartments and the new North Shore Library. An AI lead engagement agent has been implemented to provide interim support to the marketing team while under construction, ensuring no lead goes unattended during the pre-opening phase.
